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Largest Provider of Pre-Paid Cellular

Client: Largest National Provider of Pre-Paid Cellular

Industry: Cellular Service

Project: E-strategy & Implementation


Business Issue: 

Client was looking to reduce operational costs associated with the existing retail distribution channels and expand their market for pre-paid wireless to other affluent markets where the need to control cellular costs was important.  We were engaged to develop a Web presence and the direct, credit card transaction capabilities that allowed its new markets to purchase and activate airtime purchase using a credit card through the Internet.  


Results

  • Spearheaded the training and system integration testing programs necessary to launch a front-end Customer Relationship Management module to support the online, direct purchase process, resulting in a 66% decrease in fraud
  • Implemented the direct credit card payment system increasing direct, bottom-line profits of more than $1 million annually, previously paid to retailers in the form of commissions
  • Increased gross sales by more than $7.5 million in the first year of accepting online credit card payments
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